PRIM

Watches for both the stars and talented young athletes

Thanks to MPM-Quality, a supplier to the Czech Olympic Team, Olympians and young athletes supported by the Czech Olympic Foundation are able to wear quality watches made with love, tradition and the experience of PRIM brand.

PRIM, a manufacturer of traditional Czech watches, prepared the PRIM Sport 68 Czech Team limited edition sport watch on the occasion of the 2018 Olympic Winter Games in Pyeongchang. The first Czechoslovak gold medallist at the Winter Olympics, ski jumper Jiří Raška, used to wear PRIM watches. The model is based on the popular Sport model and every Olympian has his or her name engraved on it. The watch is a traditional part of the Olympic collections.

“Primky” is also a proud partner of the Coach of the Year event run by the Czech Coaching Academy, where award-winners and coaches inducted into the Hall of Fame receive original watches. It is also a partner of the T-Mobile Olympic Run and supporter of the Czech Olympic Foundation. For every watch from the Sport Legend collection sold, the Foundation received three hundred crowns to help children who are prevented from taking part in sport due to lack of money. Three young athletes supported by the Foundation became brand ambassadors.